10th International Congress on Information and Communication Technology

Authors - Lois Abigail To, Zachary Matthew Alabastro, Joseph Benjamin Ilagan
Abstract - Customer development (CD) is a Lean Startup (LS) methodology for startups to validate their business hypotheses and refine their business model based on customer feedback. This paper proposes designing a large language model-based multi-agent system (LLM MAS) to enhance the customer development process by simulating customer feedback. Using LLMs’ natural language understanding (NLU) and synthetic multi-agent capabilities, startups can conduct faster validation while obtaining preliminary insights that may help refine their business model before engaging with the real market. The study presents a model in which the LLM MAS simulates customer discovery interactions between a startup founder and potential customers, together with design considerations to ensure real-world accuracy and alignment with CD. If carefully designed and implemented, the model may serve as a useful co-pilot that accelerates the customer development process.