10th International Congress on Information and Communication Technology

Authors - Welekazi Ntloko, Sara S. (Saartjie) Grobbelaar
Abstract - Social franchising is a business model in which a successful social enterprise is replicated in multiple areas, often by providing franchisees with training, support, and resources. Social franchising aims to assist social entrepreneurs to impact a larger number of people with their services by scaling their operations while maintaining their standards of excellence and consistency. Social franchising (SF) is used to scale social business models in new locations, allowing them to expand their impact. This article serves to analyse and review the literature surrounding social franchising. Preliminary results reveal a substantial focus on healthcare in social franchising research, with limited multidisciplinary studies. Challenges include the limited legal frameworks in many jurisdictions, impacting stakeholder certainty. The study aims to contribute insights into the evolving landscape of social franchising, emphasizing the intersection with SBMs and HO for sustainable and impactful outcomes, with potential implications for sustainable economic and social development.