10th International Congress on Information and Communication Technology

Authors - Kutub Thakur, Md Liakat Ali, Suzanna Schmeelk, Joan Debello, Denise Dragos
Abstract - The escalating prevalence of obesity in young adults has become a pressing public health concern, requiring innovative risk prediction and intervention approaches. This paper examines the potential of combining traditional lifestyle factors with social media behavior to predict obesity risk in young adults while addressing ethical considerations related to data privacy and informed consent. By identifying the most predictive social media metrics associated with obesity risk, this research offers novel insights that could inform targeted prevention strategies. Through a mixed-methods approach, the study examines the associations between social media behavior, traditional lifestyle factors, and obesity risk while ensuring adherence to ethical guidelines and protecting individual privacy. The findings highlight the importance of integrating social media metrics into risk prediction models, offering new avenues for intervention and prevention efforts. This research provides a deeper understanding of the complex interplay between social media behavior, lifestyle factors, and obesity risk, emphasizing the need for multidisciplinary approaches to tackle this growing public health challenge.