10th International Congress on Information and Communication Technology

Authors - Levyta Farah, Nurul Sukma Lestari, Dendy Rosman, Dewi Andriani
Abstract - MSMEs (Micro, Small, and Medium Enterprises) and tourism have a very close relationship and support each other. The collaboration between the two has great potential in improving the economy and regional development. Therefore, active collaboration is needed between tourist destinations and MSMEs in the regions to support each other and enhance the quality of tourism in Indonesia. This research investigates the influence of digital innovation and sustainable strategies on MSME performance with the Penta helix as a moderating variable. The population of this research is MSMEs in Tangerang City, with a sample size of 303 respondents. The results of this research are that digital innovation does not affect MSME performance, while sustainability strategy and Penta Helix have a positive effect on MSME performance. This research also shows that Penta Helix can moderate digital innovation and sustainability strategies on performance. This research clarifies the contribution of variables to the growth and sustainability of MSMEs, strengthens their position in the global market, and enables the development of more robust policies and business practices, potentially significantly contributing to overall economic growth and supporting tourism in the Tangerang area.